DESCRIPTION

The idea behind the project is to provide the NFT with inherent value and the opportunity to generate revenue on a large scale. In recent history, NFTs have been used to provide true ownership for digital art, and the only opportunity to earn money with them was to sell them on the secondary market after they were originally purchased in an auction. Now, we're able to unlock an opportunity for the buyer to not only own a beautiful piece of audiovisual, and immersive art, but to be able to utilize it in a way that was not possible until now by providing the exploitation rights of a song by a legendary house music innovator and producer who's tracks consistently rank among the highest earners in the scene.

 DELIVERABLES

We will be breaking up the drop into multiple parts:
1/1 Exploitation rights of the track.
1/1 Music video.
Series: Music video broken into distinct 16/32 bar pieces (TBD).
Series: AR audio-reactive/interactive visualization of the song for iOS devices (iPhone and
iPad).

NOTE: All NFTs will come with a limited edition vinyl of the track, signed by the artists involved. The music video loop series and 1/1 music video will come with an Infinite Objects display, to play back the video.

 VISUALIZING THE CITY AS A SOUND WAVE

Music is made up of a complicated system of interlocking sounds, beats, and vocals much like a city. Our approach to visualizing the track will be to imagine it as a visual journey through New York: the projects, crime, loss, community, and inspiration to see structures and infrastructure crumble to eventual rebuild and reveal how an artist can emerge on the other side - getting out alive!

"Will We Get Out Alive?" Is fundamentally a question. The journey cannot and should not be easy, or a straight line. To demonstrate the hero’s journey we will employ a series of labyrinthine structures that make up the core of the city. This labyrinth will complicate the journey, help to cast doubt as to whether they will escape and get out alive.

The focal point of the visuals will be a bullet that navigates the world and labyrinth of New York. By the end of the visuals, the path that the bullet will have journeyed will be revealed to be the notes making up the hook of the track along a musical staff.

The project will have a number of notable firsts:
-The first NFT that comes with the exploitation rights of a popular artist that has the potential to have significant earnings, and inherent value.
-The first NFT that will have metadata for Virtual Studio Technology (VSTs) and production gear used in the production of the track.

Come to Catalog to press, trade and listen to one-of-one digital records — artist-certified, provably authentic works. Artists instantly receive 100% of sales, plus a self-selected share of every resale, without relinquishing their copyrights. Fans can trust what they’re buying is genuine because we verify every artist. Catalog records remain available and intact on the blockchain, even if our platform goes away.

Zora is a marketplace to buy, sell and trade limited-edition goods. All of these goods are launched as tokens.

Andre Elijah is an award-winning Immersive Director, Creative Technologist, and New Media Graduate that has built a reputation for delivering cutting edge technical projects.

Andre led the technical elements of both production and post-production on Beyoncé's certified platinum "Live at Roseland" concert film, which served as the first 10 camera multi- cam shoot of its kind on the RED Digital Cinema Camera system.

2017’s project, "Drizzy Manor", an interactive VR ArchViz project received over one million views in the first three days after launch and coverage from international media outlets including Teen Vogue, Esquire, GQ, Hypebeast, and Polygon and went on to over 10 million views within 6 months.

In 2020, Andre directed a VR product for Chatroulette.com, built a virtual performance platform for Deadmau5, was an AR Creator In Residence at Snap and joined the Advisory Board for the AR/VR Program at Vancouver Film School who’s previous alum include director Kevin Smith and Oscar nominees Neill Blomkamp and Terri Tatchell.

www.AndreElijah.com

Clay Weishaar is an award-winning Art and Creative Director, and Augmented Reality Developer.

Starting his career in the visual arts as the unofficial founder of BioWare Entertainment, Clay has gone on to work alongside Ridley Scott, and his clients include Apple, Intel, Amazon, Land Rover, Ford, IBM, Samsung, AirBnB, The Roots, James Harden, Grimes, and renowned creative agencies The Mill, and Tool of North America.

In the last few years, Clay has emerged as one of Snap Inc's top Official Lens Creators - being one of seven people in Snap's 300 million person user base to get pre-release access to their new Spectacles Augmented Reality glasses and ultimately creating the product direction for the future of the platform.

www.KlayCo.com

We’d love to have you involved in the project! There are a lot of fun ways you could be involved, some lower friction than others: