Experience, continued
- Built and led a profitable interactive studio; owned opportunity framing, prototyping, creative and technical direction, resourcing, delivery, QA, and the P&L.
- Alo Yoga: originated a mixed-reality fitness product, secured brand participation and Meta funding, developed the curriculum with Alo trainers, and led product development.
- New-home commerce: built a VR sales experience that let buyers customize homes before purchase, translating architectural visualization into a customer decision tool.
- Penumbra REAL: developed a physiotherapy and rehabilitation experience, extending an existing health platform through interactive VR.
- Snap and Qualcomm: built prototypes to inform platform product decisions; served as a Snap AR Creator in Residence and led Snapdragon Spaces developer samples and documentation.
- Led 17 Fortnite music experiences for Interscope and Epic Games, and directed Amid Evil VR and Jupiter & Mars Definitive Edition.
- Directed Amid Evil VR, balancing interaction, fidelity, comfort, performance, and player expectations across VR platforms.
- Iterated demo builds nightly from live PAX East playtesting; more than 1,000 attendees experienced the booth's headset demos during the event.
Selected Interface Concepts
- Orbit: an iPhone shopping prototype that brings questions, comparisons, and product configurations into one conversation. Combined direct manipulation and progressive detail to support reconsideration without losing context.
- Stillward: an iPhone and iPad concept for listening, breathing, and focus. Designed fading controls, adjustable sound and motion, and gentle session cues, with Dynamic Type, VoiceOver, and Reduce Motion informing the experience.
- Pigment: an iPhone and iPad printmaking concept built around tactile color selection, tap-to-fill, pinch, pan, and undo. Designed a completion state in which tools and numbers recede, leaving the finished print ready to export.
- Interaction sketches: Liner connects album notes to listening; Previously uses a watched-episode boundary to protect story discovery; Thread supports topic-based podcast listening with a precise return to the original episode.
Additional Experience
- Selected by the Board for an interim operating role. Strengthened coordination across product, engineering, and partnerships; led TRIPP's first strategic meeting with Google.
- Advised on curriculum and industry alignment; reviewed immersive work and guided toolchain and portfolio quality.
Earlier Design and Production
- Delivered design, motion, interactive, and digital production across Toronto agencies for Hudson's Bay Company, Coca-Cola, and FIFA World Cup.
- Led on-set and post-production RED workflows, including international documentary work for Radio Television Hong Kong and the 10-camera shoot for Beyoncé: Live at Roseland: Elements of 4.
Design Practice and Tools
Interaction and interface design, visual direction, experience strategy, working prototypes, user research, executive storytelling, and cross-functional leadership.
Sketch, SwiftUI, Photoshop, Illustrator, After Effects, Blender, Unreal Engine, Unity, RealityKit, ARKit, WebGL, and Lens Studio. AI-assisted prototyping with OpenAI Codex and Claude Code.
Education and Selected Recognition
Ryerson University | BFA, New Media | 2012
