Mission
- I am a business leader, spatial computing strategist, design engineer, and creative technologist who turns emerging technology into working products, platforms, games, and experiences.
- I pair business acumen, P&L ownership, and deal-making with product strategy, interaction design, realtime 3D, engine integration, and device validation—bridging executive decisions with hands-on implementation.
- I lead cross-functional teams and use AI-assisted engineering workflows to accelerate research, prototyping, debugging, testing, and delivery while retaining product judgment and accountability.
Highlight
- Built Andre Elijah Immersive into a profitable AR/VR studio generating multi-million-dollar revenue with approximately 70% average operating margins.
- Led 17 Fortnite music experiences for Interscope and Epic Games, including work for Billie Eilish, J. Cole, Kali Uchis, MGK, Willow, Imagine Dragons, and others.
- Directed shipped VR titles Amid Evil VR and Jupiter & Mars Definitive Edition while also creating early Spectacles prototypes and developer examples for Qualcomm Snapdragon Spaces.
- Completed and physically validated an idTech 4 port of DOOM 3 VR for Apple Vision Pro.
Experience
Apple Inc.• WW Spatial Computing Experience Strategist
- Set business and retail strategy for Vision and spatial computing, translating emerging technology into roadmaps tied to customer and commercial value.
- Craft executive narratives, experience principles, opportunity hypotheses, and recommendations that accelerate decisions across complex stakeholder groups.
- Lead alignment across design, engineering, product marketing, and operations; balance customer experience, feasibility, and business priorities.
- Drive multi-year research on emerging retail trends and customer behavior to inform strategy and roadmap direction.
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Experience, continued
Andre Elijah Immersive• Founder & Creative Director
- Founded and led an immersive studio spanning AR, VR, realtime 3D, games, and experiential activations.
- Built a profitable business with multi-million-dollar revenue and approximately 70% average operating margins in the volatile AR/VR industry.
- Owned the studio P&L, opportunity framing, pitching, contract negotiation, resourcing, technical direction, delivery, and QA across entertainment and technology partnerships.
- Led 17 Fortnite music experiences for Interscope and Epic Games; artists included Billie Eilish, J. Cole, Kali Uchis, MGK, Willow, and Imagine Dragons.
- Directed shipped VR titles Amid Evil VR and Jupiter & Mars Definitive Edition, reshaping interaction, pacing, comfort, and performance for headset and mobile constraints.
- Among the first external developers to prototype with Snap's Spectacles AR development kits during the pandemic; later served as an AR Creator in Residence and presented at Lens Fest.
- Delivered Snap projects including the City-Scale Broadway History AR tour, Alo Yoga's NYFW AR lens mirrors, and the Roommates Lens with Stoopid Buddy Stoodios; Snap featured the studio's work in its Q2 2023 earnings materials.
- Created developer example projects and documentation for Qualcomm's Snapdragon Spaces platform; its core technology and insights later became a foundation of Google's Android XR platform.
- Held multiple content contracts with Meta to build mixed-reality experiences for Quest devices; also won Best in Mapping in Niantic's Lightship competition.
New Blood Interactive• Head of VR
- Directed Amid Evil VR and led VR strategy across New Blood's catalog, balancing fidelity, comfort, performance, and player expectations.
- At PAX East, moved more than 1,000 attendees through headsets at the New Blood booth and revised demo builds nightly across the long weekend in response to live playtesting.
- Led business development for Quest, Pico, and Steam releases and opened discussions with Sony and other platform partners about bringing New Blood titles to additional ecosystems.
TRIPP, Inc.• Chief Operating Officer (Contract / Interim)
- Selected and vetted by the Board to step into an interim executive role during a critical operating period.
- Strengthened operating cadence across product, engineering, and partnerships; led TRIPP's first strategic meeting with Google, positioning the company as a launch partner for the Android XR announcement.
Vancouver Film School• VR + AR Advisory Board
- Advised on curriculum relevance and industry alignment; reviewed immersive work and guided toolchain and portfolio quality.
Earlier Career
Film Production• RED Camera Workflow Specialist
- Led on-set and post-production workflows using RED systems, including international documentary work for Radio Television Hong Kong.
- Led the first-ever 10-camera RED multicam shoot for Beyoncé: Live at Roseland: Elements of 4.
Freelance• Interactive Production Artist
- Delivered design, motion, interactive, and digital production across Toronto agencies for Hudson's Bay Company, Coca-Cola, and FIFA World Cup.
Selected Engineering Projects
- DOOM 3 VR — Apple Vision Pro: Ported the idTech 4 stack to visionOS, built a native stereo renderer, corrected per-eye projection, scissor, compositor alpha, and depth defects, and validated the signed build on physical hardware with 171 renderer tests.
- Ciderworks — macOS Gaming Platform: Building a signed platform for native Mac and Windows Steam games with per-game profiles, Vision Pro presentation, ScreenCaptureKit streaming, Core ML depth-assisted stereo, recovery logic, and 78 automated tests.
- Command & Conquer: Generals — Apple Vision Pro: Rebuilding a legacy C++ game stack for arm64 visionOS with DXVK, MoltenVK, Vulkan, RealityKit, a custom bridge, independent per-eye rendering, and hand-tracked pinch input; active development.
- Spatial Gameplay & Engine R&D: Backported the Apple Vision Pro UE5 plugin into Unreal's Vite branch; recreated gameplay loops from HER and Land's End as native visionOS prototypes; and built Godot gameplay and level-design experiments.
- Creative Technology: Designed and engineered an online portfolio with web and spatial-computing features; produced its stereoscopic reel in Final Cut Pro; and began developing an iPad 3D editor and a live-visual system for DJ performance.
Selected Collaborators & Brands
Beyoncé • Deadmau5 • Michael Jackson • Gigi Hadid • Epic Games • Interscope • Warner Music • Columbia Records • Paramount • NFL • Google • Snap • Niantic • Qualcomm • AT&T • DirecTV • Uber Eats • Alo • Meta • HTC • Pico • Penumbra • New Blood Interactive
Recognition
- RIAA Gold - Beyoncé: Live at Roseland, Standard Edition, 2011
- RIAA Platinum - Beyoncé: Live at Roseland, Deluxe Edition, 2011
- Interactive Media Award - Applied Arts Magazine, 2008
- Epic MegaGrant - Epic Games, 2021
- Best Headworn Device (Snap Spectacles) - AUGGIE, 2021
- Best in Mapping - Niantic Lightship Challenge, 2021
- Best Immersive Game & Best Immersive Experience for Social Impact - Raindance Immersive nominations, 2022
- Judge, Communication Arts Interactive Annual, 2023
Skills
Technical
Spatial Computing • Gameplay & Level Design • Realtime 3D • Rendering & Stereo Pipelines • Engine Integration & Porting • Hand, Gaze & Pinch Interaction • AI-Assisted Engineering • Rapid Prototyping • Performance, QA & Device Validation
Design
Creative Direction • Experience Strategy • Interaction & Interface Design • Visual & Spatial Design • Product Design • Game Direction • Immersive Experience Design • User Research
Business
Founder Operations • Business Development • Partnerships & Negotiation • Strategy & Roadmapping • Executive Storytelling • Cross-Functional Leadership • Brand & Experiential Marketing • Retail & Commerce • Media Trained
Education • Tools
EDUCATION Ryerson University - BFA, New Media, 2012
ENGINES + SPATIAL Unreal Engine • Unity • Godot • idTech 4 • Unigine • CryEngine • SwiftUI • RealityKit • ARKit • ARCore • WebGL • 8th Wall • Lens Studio • Spark AR • Blender
CREATIVE PRODUCTION Final Cut Pro • Logic Pro • Pixelmator Pro • Motion • Compressor • MainStage • DaVinci Resolve • Adobe Premiere Pro • After Effects • Photoshop • Illustrator • InDesign • Audition • Lightroom • Ableton Live • Sketch
AI + DEVELOPMENT OpenAI Codex • Claude Code • Model Context Protocol (MCP) • Xcode • Visual Studio • Git • Perforce • Plastic SCM
PRODUCTIVITY Keynote • Pages • Numbers • Freeform
