Profile
- I am a product strategy and design engineering leader shaping digital shopping and spatial experiences at Apple, with a track record of building a profitable immersive studio and shipping interactive products.
- My practice spans film, music, games, spatial environments, and digital commerce. I combine creative direction, interaction design, and hands-on engineering to take ideas from visual expression to working products.
- I lead cross-functional teams and use AI-assisted development to move from research and prototypes through debugging, testing, and review, retaining product judgment and technical accountability.
Highlight
- Built Andre Elijah Immersive into a profitable AR/VR studio generating multi-million-dollar revenue with approximately 70% average operating margins.
- Originated and led a Meta-funded Alo Yoga mixed-reality fitness product: secured Alo's participation, won platform funding, built AR/VR curriculum with Alo trainers, and led development; the work produced a published spatial fitness and instruction patent application.
- Built early spatial health and commerce applications: a Penumbra REAL physiotherapy and rehabilitation game in Unreal Engine on modified Vive Focus devices, and Canada's first VR new-home sales suite, where buyers customized homes before purchase.
- Shipped VR games and 17 Fortnite music experiences; prototyped for Snap and Qualcomm to inform platform product decisions; owned all Qualcomm Snapdragon Spaces developer samples and documentation.
Experience
Apple Inc.• WW Spatial Computing Experience Strategist
- Lead strategy for best-in-class digital shopping experiences at Apple, connecting customer needs, emerging technology, and business priorities to shape the future of commerce.
- Translate strategic opportunities into working experience prototypes to evaluate customer value, test assumptions, and inform new product and experience direction.
- Combine commerce strategy, spatial computing, and interaction design to explore future customer experiences, balancing usability and technical feasibility.
- Develop executive narratives, experience principles, and roadmaps that align design, engineering, product marketing, and operations around customer and business priorities.
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Experience, continued
Andre Elijah Immersive• Founder & Creative Director
- Built and led a profitable AR/VR studio with multi-million-dollar revenue and approximately 70% average operating margins.
- Repeatedly identified opportunities, built working prototypes, and used them to win executive support, platform funding, brand partnerships, and commercial engagements.
- Owned the P&L, opportunity framing, pitching, negotiation, resourcing, technical direction, delivery, and QA across entertainment, health, technology, and commerce partnerships.
- Originated a mixed-reality fitness opportunity with Alo Yoga; secured the brand's participation contingent on platform funding, pitched Meta and won the budget, developed the AR/VR curriculum with Alo trainers, and led product development.
- Developed patent-pending IP from that work: 'Systems and Methods for Use of Spatial Computing in Fitness and Instructional Applications' (published application US 2025/0381466).
- Among the first teams to extend the FDA-cleared Penumbra REAL platform into an Unreal Engine physiotherapy and rehabilitation game/experience running on modified Vive Focus devices.
- Built Canada's first VR new-home sales suite: an architectural-visualization experience that let prospective buyers customize their homes before purchase.
- Led 17 Fortnite music experiences for Interscope and Epic Games; artists included Billie Eilish, J. Cole, Kali Uchis, MGK, Willow, and Imagine Dragons.
- Directed Amid Evil VR and Jupiter & Mars Definitive Edition. Prototyped for Snap and Qualcomm to inform platform product decisions; served as a Snap AR Creator in Residence and owned all Snapdragon Spaces developer samples and documentation.
New Blood Interactive• Head of VR
- Directed Amid Evil VR and led VR strategy across New Blood's catalog, balancing fidelity, comfort, performance, and player expectations.
- At PAX East, moved more than 1,000 attendees through headsets at the New Blood booth and revised demo builds nightly across the long weekend in response to live playtesting.
- Led business development for Quest, Pico, and Steam releases and opened discussions with Sony and other platform partners about bringing New Blood titles to additional ecosystems.
TRIPP, Inc.• Chief Operating Officer (Contract / Interim)
- Selected and vetted by the Board to step into an interim executive role during a critical operating period.
- Strengthened operating cadence across product, engineering, and partnerships; led TRIPP's first strategic meeting with Google, positioning the company as a launch partner for the Android XR announcement.
Vancouver Film School• VR + AR Advisory Board
- Advised on curriculum relevance and industry alignment; reviewed immersive work and guided toolchain and portfolio quality.
Earlier Career
Film Production• RED Camera Workflow Specialist
- Led on-set and post-production workflows using RED systems, including international documentary work for Radio Television Hong Kong.
- Led the first-ever 10-camera RED multicam shoot for Beyoncé: Live at Roseland: Elements of 4.
Freelance• Interactive Production Artist
- Delivered design, motion, interactive, and digital production across Toronto agencies for Hudson's Bay Company, Coca-Cola, and FIFA World Cup.
Selected Engineering Projects
- DOOM 3 VR — Apple Vision Pro: Ported the idTech 4 stack to visionOS, built a native stereo renderer, corrected per-eye projection, scissor, compositor alpha, and depth defects, and validated the signed build on physical hardware.
- Ciderworks — macOS Gaming Platform: Platform engineering for native Mac and Windows Steam games, spanning per-game profiles, Vision Pro presentation, ScreenCaptureKit streaming, Core ML depth-assisted stereo, and recovery logic.
- Command & Conquer: Generals — Apple Vision Pro: Legacy C++ engine adaptation for arm64 visionOS, with DXVK, MoltenVK, Vulkan, RealityKit, a custom bridge, independent per-eye rendering, and hand-tracked pinch input.
- Amid Evil VR / Vite Engine: Engine and interaction adaptation for Apple Vision Pro and Mac, spanning immersive VR, desktop presentation, and keyboard, mouse, and gamepad input.
- Spatial Experience & Moving Image: Compose spatial environments through scale, light, texture, and carefully framed arrival views; connect film and interactive design through a stereoscopic portfolio reel and a website that extends into spatial experiences.
Selected Collaborators & Brands
Beyoncé • Deadmau5 • Michael Jackson • Gigi Hadid • Epic Games • Interscope • Warner Music • Columbia Records • Paramount • NFL • Google • Snap • Niantic • Qualcomm • AT&T • DirecTV • Uber Eats • Alo • Meta • HTC • Pico • Penumbra • New Blood Interactive
Recognition
- RIAA Gold - Beyoncé: Live at Roseland, Standard Edition, 2011
- RIAA Platinum - Beyoncé: Live at Roseland, Deluxe Edition, 2011
- Interactive Media Award - Applied Arts Magazine, 2008
- Epic MegaGrant - Epic Games, 2021
- Best Headworn Device (Snap Spectacles) - AUGGIE, 2021
- Best in Mapping - Niantic Lightship Challenge, 2021
- Nominated — Raindance Immersive, 2022: Best Immersive Game and Best Immersive Experience for Social Impact
- Judge, Communication Arts Interactive Annual, 2023
Skills
Technical
Spatial Computing • Gameplay & Level Design • Realtime 3D • Rendering & Stereo Pipelines • Engine Integration & Porting • Hand, Gaze & Pinch Interaction • AI-Assisted Engineering • Rapid Prototyping • Performance, QA & Device Validation
Design
Creative Direction • Experience Strategy • Interaction & Interface Design • Visual & Spatial Design • Product Design • Game Direction • Immersive Experience Design • User Research
Business
Founder Operations • Business Development • Partnerships & Negotiation • Strategy & Roadmapping • Executive Storytelling • Cross-Functional Leadership • Brand & Experiential Marketing • Retail & Commerce • Media Trained
Education • Tools
EDUCATION Ryerson University - BFA, New Media, 2012
ENGINES + SPATIAL Unreal Engine • Unity • Godot • SwiftUI • RealityKit • ARKit • WebGL • Lens Studio • Blender
CREATIVE PRODUCTION Final Cut Pro • DaVinci Resolve • After Effects • Photoshop • Illustrator • Logic Pro • Ableton Live • Sketch
AI + DEVELOPMENT OpenAI Codex • Claude Code • Agent Orchestration • MCP • Xcode • Visual Studio • Git • Perforce
