The Work

The Project

Hawkins Upside Down is a 10 minute long VR game based on Netflix’s popular Stranger Things series.

The Brief

In a world where brands and agencies are poisoning the well and good will of the public with lazy experiences lacking gameplay, thrills, and high quality graphics, I wanted to create an aspirational VR project based on a popular IP.

The Results

The project came together as expected and set a high bar in terms of what can be accomplished in quick sprints. As a fan of the IP, this is a project that I’m looking forward to expanding into in-home, location-based, and headless activations.

A number of clients, brands, and agencies have seen the work on display and are engaging Viewport Interactive to deliver projects based on their own IP.

Lackluster projects that cost millions of dollars to develop in short time spans don't have to be the way forward and I’m seeking to change the paradigm of what branded, free experiences both look and play like.

The Process

I gave myself 2 weeks of time and practically zero budget for hard costs to create a realistic looking, short form, VR experience that speaks to the brand of Netflix's Stranger Things.

I created a virtual recreation of the Byers household to explore both during the day and at night within the Upside Down. At the end of the experience, the player comes face to face with the ultimate enemy—the menacing Mind Flayer.

I leveraged a variety of VO and music from the TV series to add to the atmosphere of the project and ground players in the world they've come to know and love over the last few years.

Credits

DIRECTOR: ANDRE ELIJAH

DEVELOPMENT: ANDRE ELIJAH

3D ART + ANIMATION: MAX LOUIS CREATIVE